JOIN US IN THE MOVEMENT RECOGNIZING THE STRENGTH AND RESILIENCE OF SMALL BUSINESS OWNERS ACROSS THE COUNTRY.
A BEAUTIFUL BRACELET WITH A SPECIAL MESSAGE.
Meet the incredible women behind just a handful of the small businesses in the US.
DIRECTORY COMING SOON!
THE FACES + HEARTS
BEHIND THE BUSINESSES.
Find out why Elsa designed a special bracelet and whole campaign highlighting women owned small businesses.
BEHIND THE CAMPAIGN.
Discover the meaning behind the design that kicked off an entire campaign focusing on
women-owned small businesses.
I wanted the design to represent strength, but more importantly, the challenges that so many small business owners have had to overcome this past year.
The triangular shapes represent the chaos, destruction and challenges that were (and still continue to be) thrown our way from every direction. The hearts represent the HEART + PASSION that constantly drives a small business owner to continue forward. At the bottom of the design, the hearts all rise in an upward direction with the push of a small arrow to showcase that we, as small business owners, can overcome all that is thrown our way, one step and one day at a time.
I wanted the design to be a beautiful piece that you can wear everyday that immediately uplifts your spirit and brings you encouragement.
MORE THAN JUST
You fought silent battles, had to humble yourself, wipe your own tears and make decisions in the moments you never saw coming. You've overcome the grounds of comparison and fear, and always step up to the challenge. Don't let these battles define you, but instead remind you that you're stronger than you know. You embody resilience and deserve to be recognized; you my friend are a strong small business owner. While the journey may be rocky, allow yourself to experience the magical moments in-between. Continue to walk towards your grandest visions with your heart leading the way.
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OWNERS DESERVE RECOGNITION.
"We are all real people, with real families, real homes, real relationships and real challenges.
"The pivots, creativity, flexibility and blood, sweat and tears that small business owners put in over the past year are undeniable and these stories must be shared and recognized. "
This past year, building a startup and keeping a small business afloat through a global pandemic was no easy feat. I truly believe that all small biz owners deserved more recognition. We heard all over the news that, “Small businesses are the backbone of America” and, “Shop small and support local”. As a small business owner myself, I wanted to dive deeper and support the women themselves behind these incredible businesses.
Often, I feel that entrepreneurs and small business owners feel they have to put on a front and a face that everything is great and that you couldn’t be happier. After all you’re supposed to be ‘living the dream’. When in reality, you could be hanging on by a thread and really struggling in certain moments. Due to the fragility and risk of a small business/growing a startup, I believe it’s in our nature that we don’t feel that we can put ourselves in that vulnerable position. I want to open up that conversation and talk about what it’s REALLY like to be a small business owner.
These women are strong, badass babes that appear to be living their absolute dreams. Which we are, BUT we also struggle -- more than you probably even realize. Building a business is one of the hardest things you can do on it's own, let alone through a global pandemic. I want to encourage small business owners today, and say that WE SEE YOU. We see ALL of you.
It's time we encourage the women we all know in our lives, who are pouring their heart and souls into their businesses. It’s time we recognize the strength and resilience they put in over the past year and continue to do each and every day.
"I WANTED TO DESIGN SOMETHING TO INSPIRE AND ENCOURAGE SMALL BUSINESS OWNERS LIKE MYSELF AFTER SUCH A DIFFICULT YEAR."